It all started with Nabila… (you know, the French Kim Kardashian, who had her 15 seconds of fame on Youtube last week for a famous “Allo, how come you’re a girl and you do not have shampoo?”)
So… As six months ago, we did our listening project on the spring/summer Paris Fashion Week… and hence we wanted to see if there was anything going on in the shampoo and hair world for this fall/winter Paris Fashion Week. Therefore, we have studied some of the 156,000 mentions on this Fashion Week, more particularly on the 6,400 unique mentions relative to hair.
And among the people who mentioned anything related to hair, we have extracted some insights.
For example, Louis Vuitton is the most noticed brand when we talk about hair… (10.78% of hair mentions in Paris Fashion Week) and this is directly linked to the dark wig of the famous Mrs Moss. Givenchy was also quite noticed due thanks to the extravagant hairstyle, with almost 10% of the mentions.
Among the hairstylists, some of the rock stars of the professions are there, with Guido Paulo getting a share of mentions of 62,3% thanks to his work for Vuitton and Valentino.
The most remarkable hairstyle reflects the trends of this Paris Fashion week, with the classic chicness (25%) and sexyness (13%). But other favorite hairstyles were also rock (19%) for some, retro (8%), and punk (7%).
Yet again, this year reactions reflected that twitter mentions more the blond models (33% of mentions), with a growing interest in redheads (29%) and this was a big year for a love for short hair that were most noticed (38%)
Among the brands, Redken seems to be the most mentioned, far beyond ahead of some of its competitors.
You can discover all of this in our beautiful infographics.
Hope you will like it.