Fashion week in Paris was all over the news, and the interwebs, all last week (from sept. 25th till 4th of october).
More and more luxury brands use the runaways as the occasion to feature some of their latest prowes in digital, and use Facebook, Instagram, twitter, Pinterest (pick any of your favourites and add some more) in interesting and new ways. Some even say that people are now more busy tweeting that watching the shows.
All the brands seem to run in some sort of competition on who is making the most of the noise. So, we were wondering, here at Valtech (i.e. Julien, Daniel, Arnaud, Christophe, Eric, and Fabian) what would happen if we put real numbers on it, to go beyond the opinions?
So we used very simple metrics: mentions, numbers of followers and looked at what was the subject of this entire buzz. Quantitatively.
Well, no big surprises here, but some interesting facts.
Peaks of tweets do synchronise with the runaways. But not all the brands are making the most of it. The front rows get heavily commented usually. But for example in the case of Balenciaga, most of the brand mentions were actually related to Kristen Stewart being there… which tend to lead to less followers gains? We’ll leave you to do that conclusion, but some of the numbers seems to match.
Anyway, here are some of the interesting correlations, facts, trivia that we found, beautifully put together by Fabian.
Hope you will like it.
People Talking About This:
Social tagging: fashion > Paris > PFW > SS13
Fashion Week in Paris, about the buzz “Some even say that people are now more busy tweeting that watching the shows.”insights.valtech.com/2012/10/fashio…
— DandyMaxim (@DandyMaxim) October 15, 2012